From Coke Zero to Challenger Heroes: The Psychology & Strategy Behind Winning Brands
The beverage business hub podcast
A Masterclass in Consumer Psychology:
Drawing on frameworks like StoryBrand, Courtney explains how to make your customer the hero. She stresses the need for brands to get crystal clear on the problem they solve — not just describe their product features.
Sharp branding lessons and behind-the-scenes stories from the beverage world
Catch an Episode
Podcast Interviews:
Co-Host Features:
Bevnet’s “Elevator Talk” Podcast with Ray Latif :