For over two decades inside Coca-Cola, Danone, and E. & J. Gallo, I led portfolios and innovation inside complex global beverage systems — managing $600MM+ across alcoholic and non-alcoholic brands.
I’ve launched brands onto billion-dollar trajectories.
I’ve stewarded legacy portfolios through reinvention.
I’ve operated where capital, retailers, distributors, and executive teams all expect clarity at once.
That environment shaped how I think about growth.
Growth introduces complexity.
Where my perspective comes from
Complexity demands judgment.
What I bring to founders and leaders
Brand leaders come to me when traction is real and the stakes are rising.
Investor conversations sharpen.
Retail expansion accelerates.
Teams grow.
Interpretation starts to fragment.
My role is not to run your marketing.
My role is to help leadership make clear, durable decisions that hold as visibility, pressure, and speed increase.
I integrate commercial rigor with proven messaging clarity frameworks so strategy is not theoretical — it’s usable across channels, partners, and teams.
How I show up
I’m direct.
I ask uncomfortable questions when they matter.
I focus on decisions that shape trajectory, not noise.
I work closely with leadership — typically founders and 1–2 senior operators — to build shared judgment and alignment before complexity compounds.
This is advisory work.
Senior, structured, and intentionally limited.
I’m based in Northern California.
I’m a mom of three, a yogi, a road biker, and unapologetically curly-haired.
The human part
I care deeply about helping growth-stage operators build their brands with clarity and confidence.
If that sounds like the stage you’re in, we should talk.
Not ready for a call? Get the Blueprint instead.
