Your Strategic Marketing Consultant
Empowering growth-stage food and beverage brands to cut through the noise and achieve breakout success.
You’re ready to take your brand to the next level. But that’s not really why you’re here.
You're looking for help and perspective from someone who’s been there. Someone strategic who understands the delicate balance between cutting-edge marketing techniques & strategies and what’s achievable on a limited budget.
And you’re looking for more than just advice. You want a roadmap and hands-on support to help you navigate the complexities of growth and positioning to break through the clutter and achieve measurable, sustained results in this cluttered market.
Long-term financial security and sustainable revenue streams are certainly the goal, but you’re really looking for emotional stability. You’re ready to regain pride in your brand and finally have the peace of mind, confidence, and clarity you’ve been searching high and low for.
Most important of all… YOU’RE LOOKING TO DO IT RIGHT THE FIRST TIME.
I’m here to challenge the status quo and help the underdogs win.
I stand for leveling the playing field in the food & beverage industry, where far too often the best strategies, tools, and people are monopolized by the giant conglomerates.
It All Started With A Simple Question…
The day I decided to ask “why not,” everything changed. I wasn't just selling and marketing beverage brands; I was turning business problems into human problems and solving them with bold, inventive solutions.
As a seasoned marketer with 22 years of experience driving the growth and success of iconic beverage brands at global giants like Coca-Cola, Danone, and Gallo, I know what it takes to win in this competitive arena.
As a Certified StoryBrand Guide, everything is centered on a unique approach to creating deep, emotional connections between your brand and consumers and activating bold strategies that defy category norms. Committed to beating the odds, I specialize in guiding your brand through the challenges of scaling and achieving long-term growth. I believe that exceptional branding and strategy shouldn’t be reserved for the big players; it's a powerful tool that can transform your brand into a market leader.
I’m passionate about cutting through the noise and building enduring consumer demand, knowing that only 5-10% of growth-stage food and beverage brands successfully scale. My mission is to be the secret weapon for your ambitious brand, guiding it with a strategic perspective to stand out and overcome the hurdles that stand in its way.
Hey there, I’m Courtney.
I’m a mom to 3 kiddos, 2 dogs, and 2 3 cats. I’m also a yogi, a biker, and unapologetically curly-haired (and no I don’t own a straightener).
I thrive on that sweaty palms feeling when there’s a tight idea on the table and something BIG is about to happen.
I've always felt that I'm on a mission from God, even at age 7. I was teased by my neighbor while walking home from the bus stop — "Why do you CARE?!". I always worked my ass off in school toward a vague destination of greatness that I couldn't put my finger on. I just knew there was a lot to do in the world and I wanted to be part of it.
I’m a spunky combination of smarts and creativity, and I’m always committed to team growth. I get really excited and driven to accomplish the mission, and that excites other people to do more than they thought possible.
And for my LinkedIn-esque moment, I hold an MBA in Marketing and Strategy from the Anderson School at UCLA and a BA in Government and Economics from Dartmouth College.
Does this sound like you?
You want a roadmap and hands-on support to help you navigate the complexities of growth and positioning to achieve measurable, sustained results in this cluttered market.
Your goals are big but you have a limited budget and want to know what cutting-edge marketing techniques & strategies are achievable.
You’re ready to regain pride in your brand and finally have the peace of mind, confidence, and clarity you’ve been searching high and low for.
let’s turn your Brand Into A Mega-Star.
Core Values
At The Outlier Initiative, we believe in the power of continuous learning—it’s at the heart of how we grow, innovate, and help our clients break through. For us, learning isn't just about acquiring knowledge; it’s about a mindset of curiosity and evolution that drives everything we do.
01.
Learning
Freedom
02.
Freedom means being empowered to do our best work, to explore every possibility, and to recommend bold, unconventional ideas. It’s built on a foundation of mutual trust and accountability—we trust each other to deliver, and we’re accountable to that trust in everything we do.
Balance
03.
We believe that achieving balance is key to doing our best work. We prioritize personal growth and self-care to stay healthy and energized, allowing us to think clearly and creatively. This balance helps us show up as our best and whole selves.
Authenticity & Directness
04.
We don’t beat around the bush. Directness is at the core of how we operate, and we bring that same clarity and transparency to everything we do. It’s about building real trust and ensuring that everything we communicate is straightforward and intentional.
Rigor
05.
We believe in the power of rigor—holding ourselves to the highest standards and constantly striving for improvement. Whether it’s putting in the hours for deep thought and debate or mastering new skills, we approach every project with a commitment to making your brand the best it can be. It’s not just about perfection, but about delivering something that’s thoughtful, actionable, and crafted with care.
BECOME AN OUTLIER
Ready to Get Started?
What they’re saying
YOUR STRATEGIC GROWTH MARKETING CONSULTANT
Now that you know my story, let’s tell yours the standout way.
If you’re ready to break through the category clutter to become a household name and connect with your customers in a more meaningful way, I’m here to help.
