BOUTIQUE MARKETING CONSULTANCY
Empowering growth-stage brands to achieve breakout success.
You’re ready to take your brand to the next level. But you’re hitting roadblocks—whether it’s unclear messaging, stalled growth, or retail velocity challenges.
You know your product has real potential, but capturing attention in a crowded market and knowing how to scale effectively can feel daunting. As growth stalls, finding clarity on the next steps becomes critical to building the brand you envision.
What you need is a strategic partner who’s been in the trenches—someone who knows how to turn ambitious brands into breakout successes.
At The Outlier Initiative, we specialize in guiding food and beverage brands to category leadership. With experience launching and revitalizing top brands, we bring Fortune 500-level strategy and insights to address your unique challenges, drive real consumer connections, and build the momentum your brand needs to break through
Turning Challenger Brands into Mega-Stars is My Thing
Grew Coke Zero from scratch into a billion-dollar success by leveraging strategic consumer insights, category-defying product positioning, and bleeding-edge marketing.
Disrupted the wine category with Apothic Red, taking it to #1 by targeting younger consumers and building immersive, narrative-driven brand experiences.
Restored Clos du Bois to glory with a bold narrative shift, driving it back to the top of its category and securing an Effie Award in the process.
Revived Dark Horse through a national blind taste test and creative campaigns, targeting all three tiers of stakeholders and significantly altering the trajectory
Crafting Winning Strategies for a Mature Market
CREATIVE MARKETING SERVICES
At The Outlier Initiative, every project is bespoke—crafted specifically to meet your brand’s unique needs, roadblocks, and goals. Whether you're looking for a comprehensive strategy overhaul or targeted communication support, I offer a flexible approach that delivers actionable insights and growth.
Here are some ways we’ve helped our clients recently
Brand Checkpoint
01.
Get clear on what’s working, what’s not, and what to do next. This strategy session pinpoints your biggest brand challenges and gives you a clear, expert-backed action plan. Walk away with sharper focus, fresh ideas, and a roadmap to move your brand forward.
Fast-Track Your Brand’s Clarity & Direction
Custom Engagement
02.
Stop guessing and start leading with a brand strategy built around your business goals. This engagement combines proven growth frameworks and challenger-brand tactics to sharpen your positioning, messaging, and market approach. A confident, market-ready strategy designed to unlock your next stage of growth.
The Deep Work That Builds Breakout Brands
Advisory Support
03.
Strategy On-Demand for Founders Who Move Fast
Big moves shouldn’t happen in a vacuum. This ongoing advisory retainer gives you monthly strategy calls, real-time feedback, and on-demand guidance when decisions count most. It’s expert brand strategy in your back pocket, exactly when you need it.
BECOME AN OUTLIER
Ready to Get Started?
Hey there, I’m Courtney.
AND I HELP GROWTH-STAGE BRANDS CUT THROUGH THE NOISE AND ACHIEVE BREAKOUT SUCCESS.
With 22 years of experience with blue chip beverage brands, I’ve had the privilege of building category-defying brands at Coca-Cola, Danone, and Gallo into iconic successes. I’m known for turning under-the-radar products into household names —such as launching Coke Zero into a billion-dollar brand and leading Apothic Red to redefine its category.
As a Certified StoryBrand Guide and marketing advisor, I’m trained to help brands clarify their message to connect with people. The StoryBrand framework uses the power of “story” to simplify your communication in a way that feels authentic, not pushy. I combine these principles with the thinking I used to build category giants.
At The Outlier Initiative, I focus on making sure what you're selling helps your customers solve a problem they care about—because when that happens, people pay attention and pull out their wallets. My approach is a proven way to get people to take action and grow your business.
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