BOUTIQUE MARKETING CONSULTANCY
Empowering growth-stage brands to achieve breakout success.
You’re ready to take your brand to the next level. But you’re hitting roadblocks—whether it’s unclear messaging, stalled growth, or retail velocity challenges.
You know your product has real potential, but capturing attention in a crowded market and knowing how to scale effectively can feel daunting. As growth stalls, finding clarity on the next steps becomes critical to building the brand you envision.
What you need is a strategic partner who’s been in the trenches—someone who knows how to turn ambitious brands into breakout successes.
At The Outlier Initiative, we specialize in guiding food and beverage brands to category leadership. With experience launching and revitalizing top brands, we bring Fortune 500-level strategy and insights to address your unique challenges, drive real consumer connections, and build the momentum your brand needs to break through
Turning Challenger Brands into Mega-Stars is My Thing
Grew Coke Zero from scratch into a billion-dollar success by leveraging strategic consumer insights, category-defying product positioning, and bleeding-edge marketing.
Disrupted the wine category with Apothic Red, taking it to #1 by targeting younger consumers and building immersive, narrative-driven brand experiences.
Restored Clos du Bois to glory with a bold narrative shift, driving it back to the top of its category and securing an Effie Award in the process.
Revived Dark Horse through a national blind taste test and creative campaigns, targeting all three tiers of stakeholders and significantly altering the trajectory
Crafting Winning Strategies for a Mature Market
CREATIVE MARKETING SERVICES
At The Outlier Initiative, every project is bespoke—crafted specifically to meet your brand’s unique needs, roadblocks, and goals. Whether you're looking for a comprehensive strategy overhaul or targeted communication support, I offer a flexible approach that delivers actionable insights and growth.
Here are some ways we’ve helped our clients recently
The "Your Messaging is Confusing and it’s Costing You” Audit
01.
aka messaging audit and recommendation
Turn confusion into clarity and build a brand message that resonates. Our audit applies both Storybrand and mega-brand principles honed from creating industry-defining brands.
The “Stop Winging It” Growth Plan
02.
Your strategic plan to drive sales and stand out in the crowded food & beverage market. The Marketing Roadmap provides a clear, actionable plan in 30 days that blends Storybrand and mega-brand strategies to help your brand grow.
aka marketing roadmap
The "Your Product is Collecting Dust” Package
03.
Custom-built strategies and hands-on leadership to scale your food & beverage brand using the principles that built category-defining brands.
"Fix This, Fix Everything" strategy and marketing
"Stuck? Let’s Untangle This Mess Fast” Hour
04.
Get expert advice on any branding topic—fast. Whether you're exploring a new campaign idea or need feedback on your DTC approach, I’ll offer immediate guidance.
My undivided attention marketing SOS
Advisory Packages
05.
Push your brand to think bigger and act bolder, based on mega-brand building principles. Or opt for quick-fix sessions to tackle one specific marketing/brand-building challenge each month, with immediate solutions.
BECOME AN OUTLIER
Ready to Get Started?
Hey there, I’m Courtney.
AND I HELP GROWTH-STAGE BRANDS CUT THROUGH THE NOISE AND ACHIEVE BREAKOUT SUCCESS.
With 22 years of experience with blue chip beverage brands, I’ve had the privilege of building category-defying brands at Coca-Cola, Danone, and Gallo into iconic successes. I’m known for turning under-the-radar products into household names —such as launching Coke Zero into a billion-dollar brand and leading Apothic Red to redefine its category.
As a Certified StoryBrand Guide and marketing advisor, I’m trained to help brands clarify their message to connect with people. The StoryBrand framework uses the power of “story” to simplify your communication in a way that feels authentic, not pushy. I combine these principles with the thinking I used to build category giants.
At The Outlier Initiative, I focus on making sure what you're selling helps your customers solve a problem they care about—because when that happens, people pay attention and pull out their wallets. My approach is a proven way to get people to take action and grow your business.
What they’re saying
